It’s the time of year for Honda dealerships all over the country to start clearing out every 2016 Honda car, SUV, and minivan to make room for the 2017 model years vehicles, which means it’s also time for the Honda Summer Clearance Event. Here at Gillman Honda San Antonio, we have a number of great new vehicles that can be had right now at some of the best prices of the year, and Honda wants to make sure everybody knows about it by advertising the event in what really is a unique and clever way.

There are six new commercials, each of which starts with a customer walking into a Honda building to peruse the merchandise, then, when they find the vehicle they didn’t even know they were looking for, everything goes fuzzy and colorful and literal choirs start to sing in the buyers’ heads.

Honda actually hired real acapella groups to play the part of the imaginary choruses, and each one sings a different tune as the customer realizes they’ve found the vehicle of their dreams. For example, the Honda Accord commercial features a doo-wop group, while the Honda Civic is graced by the presence of a 1960s girls group. The Honda CR-V and Honda Fit both get commercials centering around 1980s rock standards, and the Honda Odyssey is brought to life behind the voices of a children’s choir, naturally.

Obviously, your Honda dealership serving San Marcos, TX is taking part in the Honda Summer Clearance Event, with loads of great new models to offer customers. Please feel free to stop by and test drive any of them you want, with the hope that maybe you’ll hear choirs singing in your head when you find the right one.

Source: http://hondanews.com/releases/honda-summer-sales-campaign-celebrates-american-pop-music-and-the-moment-you-lock-eyes-with-the-perfect-new-honda

Categories: News