Any Texas driver who has ever owned a Honda model knows that, in terms of value, Honda vehicles are some of the most respected automobiles in the industry, both by consumers and reviewers. Driving this point home is the fact that, once again, Honda has been named the top automaker in the industry by Kelley Blue Book in the online publication’s 2016 Brand Image Study.
For those that don’t know what the Brand Image Study is, essentially it’s a collection of information from over 12,000 consumer reviews on new automobiles that look specifically at the way buyers perceive a brand. It’s actually a pretty comprehensive look at brand perception, ranging from what makes a consumer purchase a certain brand of vehicle to what sort of familiarity or loyalty they feel toward automakers.
What KBB is looking for when mining through all this data is whether or not a certain brand is able to offer proper value in terms of satisfaction and loyalty, and the best automakers in the industry do a nice job touching on all of it. Buyers want good cars loaded with the snazziest features, all for a price that makes sense. This accolade shows that 2016 Honda models are at least holding up their end of the bargain.
“This Best Value Brand award from KBB validates the efforts of Honda engineers and our dealers to offer our customers productions with high levels of quality, reliability and value,” said Jeff Conrad, senior VP and GM of the Honda automobile division for American Honda, in a press release.
According to KBB.com, users “consistently praise” Honda models for overall excellence and strong value, which helps explain why it would win this accolade. It’s the fifth time Honda has done so, and we’re looking forward to more years of the same here at Gillman Honda San Antonio!
Source: Kelley Blue Book
[1] 2015 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book Market Intelligence. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
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