In many ways, buying a new car essentially comes down to one thing: how much value can I get out of a vehicle in relation to the money it costs to purchase it?
It's a simple concept, but one that can prove challenging for a lot of auto brands these days. The good news is that Honda hopes to make it simple for consumers by establishing itself as one of the best values in the industry, and those efforts have been aided this year by its inclusion atop the Kelley Blue Book Brand Watch study. Once again, for the third year in a row, Honda was named a Best Value Brand by KBB.com, also earning Best Overall Brand honors among non-luxury models.
"These awards from KBB.com demonstrate that customers continue to recognize the tremendous quality and value of our products, which are at the heart of the incredible competitive strength of the Honda brand," said Jeff Conrad, Honda division senior vice president and general manager at American Honda Motor Co., Inc. "We take this recognition from our customers as a mandate to continue building the highest quality, longest lasting vehicles on the road."
With models like the 2015 Honda Accord and 2015 Honda CR-V topping sales numbers on a national and even worldwide scale, we're glad to see that customer demand and actual value are aligning the way we here at Gillman Honda San Antonio always hope to see them align. As your friendly neighborhood Honda dealership, we want our customers to walk away from the Honda ownership experience feeling like they got more than fair value out of their years with their vehicles. This accolade from KBB.com proves that, more likely than not, they will.
It's a simple concept, but one that can prove challenging for a lot of auto brands these days. The good news is that Honda hopes to make it simple for consumers by establishing itself as one of the best values in the industry, and those efforts have been aided this year by its inclusion atop the Kelley Blue Book Brand Watch study. Once again, for the third year in a row, Honda was named a Best Value Brand by KBB.com, also earning Best Overall Brand honors among non-luxury models.
"These awards from KBB.com demonstrate that customers continue to recognize the tremendous quality and value of our products, which are at the heart of the incredible competitive strength of the Honda brand," said Jeff Conrad, Honda division senior vice president and general manager at American Honda Motor Co., Inc. "We take this recognition from our customers as a mandate to continue building the highest quality, longest lasting vehicles on the road."
With models like the 2015 Honda Accord and 2015 Honda CR-V topping sales numbers on a national and even worldwide scale, we're glad to see that customer demand and actual value are aligning the way we here at Gillman Honda San Antonio always hope to see them align. As your friendly neighborhood Honda dealership, we want our customers to walk away from the Honda ownership experience feeling like they got more than fair value out of their years with their vehicles. This accolade from KBB.com proves that, more likely than not, they will.
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