As we hit the middle of August, it's become painfully obvious that the summer is more or less winding down. Of course, it's even more painfully obvious to our children returning to school, but August doesn't have to be a bummer by any stretch of the imagination. In fact, with the Honda Summer Clearance Event still going on, there's a whole lot to be excited about.

The sales here at Gillman Honda San Antonio are diverse and wonderful, so you'll have to stop by sometime soon to ask some questions and go out on some test drives. In the meantime, however, we think it would be wise to enjoy the work Honda is doing to advertise the nationwide sale event.

Specifically, Honda has focused its marketing on funny videos based on consumers' tweets, and that has led to an avalanche of enjoyable material ranging from videos and GIFs to special events and partnerships with YouTube stars. Honda is calling it the "Summer Cheerance Event" as a result, and there are several online clips that show how the automaker is going about the new marketing.

So far, the spots have been all over the place, from smacking piñatas to clapping for random people on the street. The only idea is just to make people happy, and if what we’ve seen on YouTube is authentic, people have certainly been feeling cheerful.

As for your friendly neighborhood San Antonio Honda dealership, we're feeling pretty good, too, with great vehicles like the 2014 Honda Accord and 2014 Honda CR-V to pass on to our customers. What a great way to end the summer, right?
Categories: News