Honda is the Highest Ranked Non Premium Band in the 2011 Initial Quality Study. Honda earns seven model awards. More than any other brand and three plant quality awards.
Honda is the highest-ranked Non-Premium nameplate in the J.D.Power and Associates 2011 U.S. Initial Quality Study. (IQS) - a benchmark study of new-vehicle quality after 90 days of ownership. The study has been conducted annually for the past 25 years. Expected reliability continues to be the single-most-important reason why new-vehicle buyers choose one model over another.